Oracle is serious about hitting the social media scene hard. On July 10, 2012, the company announced the purchase of Involver (a company specializing in the development of customized social media campaigns). This will be the third social media purchase Oracle has made in the past two months. In June, they purchased Collective Intellect (a company that assisted companies in monitoring the amount of buzz they generated in the social media world) and in May they purchased Virtue (a company that made the management of all different social media sites easier).
They already
provide a cloud-based software service. Oracle is a clear and well-positioned
leader in public and private cloud computing. Building upon its market leading
commercial-off-the-shelf enterprise software, Oracle has enhanced its hardware,
software and management capabilities through investments in innovation,
strategic acquisitions as well as key partnerships. Soon, they will offer
consumers a range of social media services, as well as, the cloud-based
software services.
Oracle adheres to three
principles. Adhering to three principles has saved Oracle more than $1 billion
in operating costs so far. With these principles, which are incorporated into
the design of their software, they have coordinated and streamlined their
business processes worldwide:
- Simplify: Speed information delivery with integrated systems and a single database.
- Standardize: Reduce cost and maintenance cycles with open, easily available components.
- Automate: Improve operational efficiency with technology and best practices.
Social media marketing tool providers
have become prime acquisition targets lately. This is due to the growing
influence of social media such as Facebook and Twitter on
customers' lives. Oracle has now become a social media powerhouse that will be
hard for companies to push to the side, especially when they are craving a
slice of that social media pie. Organizations operate in a new era of the
“empowered consumer” where customers are more in charge of their relationships
with brands than ever before. In this new era, customer experience has become
the most important and defensible differentiator and driver of business value.
This was a very interesting blog. I am not sure what it is that Oracle has in mind, but whatever it is, someone has a plan. I for one am getting rather disconcerted by the amount of companies certain groups own. It seems like every time I turn on my computer another media source has been acquired by one of the big media companies like Disney. I do not even begin to understand what all this talk about computer software means, but one thing is for certain, we need to start watching these mega companies more closely to see what is going on. I think there may be a point to the government trying to make a rule to how much a company can own percentage-wise.
ReplyDeleteI find it interesting that because of the power of social media, many businesses today are so taking such a big interest in sites like Facebook and Twitter. Then again, why wouldn’t they? I don’t see the worlds obsession with the extremely, overly available social media monster so why not capitalize on it as a company. Oracle seems to be moving in the right direction with purchasing these types of companies. By acquiring three social medias in the last two months alone, they are obviously on a mission to become a motivating force in the industry.
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